Past WORKS

 

AILYS👩‍💻 

Based in South Korea, Ailys was founded in 2014 to tackle many problems related to various industries' data analysis through the ‘AI for Decisioning’ solution, DAVinCI LABS. We are influencing companies across industries that relied on statistical analysis to experience the nature of Machine Learning based data analysis solution. We provides beyond the predictive analysis and offer various modules to optimize the decision. We turn data into value.

eng.davincilabs.ai

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Savikogy🐾 

Savikogy (Save Vision Korea Technology) is a Korean start-up company in the pet industry. When raising pets, showering the pet and drying them are the most difficult task, therefore Savikogy developed an idea to reduce the trouble. Savikogy produces and distributes the world’s first automatic pet shower device, to reduce the trouble that pet owners and animal lovers experienced at home and promote safety against various diseases caused by animals.

bathdog.net

 

Global AI Consultant
July 2020 – June 2022
Jung-gu, Seoul, South Korea

Main Responsibilities :
1. Strategic Partnership:
- Build a global partner network and strategic partnerships with SIs and Consulting partners (identified and secured partnership with 18 SIs and Consulting partners within 6 months)
- Leads the sales and technical enablement of partners' field teams and leaders on sales process, messaging, machine learning theory, and solution operation
- Advice on GTM strategy and providing resources to partners to be successful
- Provide front-line business support to partners for sales, implementation, and consultancy activities
- Collaborate internally within AILYS and with partners to support from pre-sales, marketing, sales, consultancy, and after-sales support to ensure partners' success
- Identify and develop new business models (products) with partners to effectively enter a new market (prediction model-based, SaaS, etc.)
- Develop and maintain a trusted relationship with partners' key stakeholders
2. Global Sales:
- Develop GTM strategy for each market
- Identify potential clients and tailor the appropriate value proposition for direct sales activity
- Manage machine learning-based analytics project (Quick-win Consultancy)
- Build prediction models for financial and non-financial clients
- Provide front-line support to clients including monthly advisory on analytics and projects, error and bug fixes, and version updates

Notable Projects:

➤ Coal Price Forecast

  • Project Date: March~April 2022 (5 weeks)

  • Purpose: forecast coking coal price (FOB Australia) for the next 3 months to optimize sales activity

  • Role: project manager, customer facing data scientist

  • Client: world’s 2nd largest coking coal producer

  • Technologies Used: DAVinCI LABS (autoML)

  • Main Responsibilities:
    - Development of predictive models
    - Provides insight and explanatory reports on forecast results such as variable importance and actionable plans (sales quantity)
    - Provide machine learning basic training and practical solution training

➤ Debt Collection Forecast

  • Project Date: January-February 2022 (4 weeks)

  • Purpose: forecast monthly loan payability to optimize debt collection activity (accuracy > NDA%)

  • Role: project manager, customer facing data scientist

  • Client: Bank (Thailand)

  • Technologies Used: DAVinCI LABS (autoML)

  • Main Responsibilities:
    - Development of predictive models

    - Provides insight and explanatory reports on forecast results such as variable importance and actionable plans (# of call, time to call, etc.)

    - Provide machine learning basic training and practical solution training

➤ Target Marketing Forecast

  • Project Date: May-June 2021 (4 weeks)

  • Purpose: forecast revolving loan payability to do target marketing on customer who is predicted to fully pay the loan (accuracy > NDA%)

  • Role: project manager, customer facing data scientist

  • Client: Customer Lending (Thailand)

  • Technologies Used: DAVinCI LABS (autoML)

  • Main Responsibilities:
    - Development of predictive models

    - Provides insight and explanatory reports on forecast results such as variable importance and actionable plans

    - Provide machine learning basic training and practical solution training

 

Global Business Development Manager
Apr 2020 – July 2020
Seongdong-gu, Seoul, South Korea

Main Responsibilities :
- Conduct market research on global pet industry
- Evaluate market trends and provide appropriate support to product development
- Develop launching strategy for our pet shower/dryer device, 'Pet Styler' (launched on October 2020)
- Develop brand building strategy and marketing plan for entering global market
- Manage partnership with KOTRA to reach out to potential global buyer
- Manage social media
- Documents translation (KOR<->ENG)

 

Caolion Cosmetics💄

Caolion creates hypoallergenic cosmetics that suit sensitive skin. Caolion’s products are free of coloring, fragrances, and alcohol, their formulas combine traditional Korean skincare ingredients with modern technology. Caolion is best known for its pore-refining products and has distributed their products all over the world.

caolion.com

 

Global Business Development Team Member
Nov 2018 – Jan 2020
Gangnam-gu, Seoul, Korea

Assigned Markets:
Indonesia, Singapore, Malaysia, Thailand, Philippines, Australia, New Zealand, India, Hong Kong

Key Accounts:
Sephora Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand), Sephora Australia & New Zealand, Sephora India, Qoo10 (Indonesia, Malaysia, Singapore)

Main Responsibilities :
- Conduct beauty market research for assigned markets
- Propose and develop strategic plan and sales objectives for new markets and distribution channels
- Manage CAOLION distribution at Sephora Southeast Asia and India
- Develop marketing plan for Sephora SEA and India
- Collaborate with related department and partner to acquire product certification (BPOM, CDSCO, etc.)
- Manage relationship with overseas buyer and partners(channels)
- Manage B2C sales at Qoo10 Singapore, Malaysia, Indonesia
- Manage social media
- Represent company at trade shows/exhibition
- Documents translation (KOR<->ENG)

Notable Projects :

➤ Sephora India - Caolion Brand Launching

  • Project Date :
    2019.04~2019.08

  • Project Description :
    Following CAOLION soft launching on March 2019, we collaborated with Sephora on the offline brand launch marketing.

  • Main Responsibilities :
    - Analyze sales data and conduct market research
    - Determine hero products and develop marketing strategies
    - Work with Sephora team on marketing plan such as in-store animation, online banner, SNS giveaway event, and local influencer marketing
    - Product training to Sephora India store staffs

  • Project Result :
    Hero products sales (from Magic Black Powder line) increased by 129%
    Total sales increased by 224%.

➤ Sephora Indonesia - Caolion Brand Launching

  • Project Date :
    2019.05~2019.09

  • Project Description :
    Following CAOLION soft launching through Sephora online store and participated at Sephora Press Day 2019, we collaborated with Sephora on the offline brand launch marketing.

  • Main Responsibilities :
    - Analyze sales data and conduct market research
    - Propose hero products and develop marketing strategies
    - Work with Sephora team on marketing plan such as in-store animation, online banner, SNS giveaway event, and local influencer marketing
    - Product training to Sephora Indonesia trainer (via Zoom)

  • Project Result :
    Hero products sales increased by 10 times
    Total sales increased by 20 times
    Instagram followers increased by 75%

➤ Sephora Thailand - Jessica Jung Thailand Fan Meeting

  • Project Date :
    2019.10

  • Project Description :
    Caolion became sponsor of Jessica Jung fan meeting and hand out best-seller products set to the VIP ticket holders at Jessica Jung Thailand fan meeting. We also held a fan meeting ticket giveaway event through Instagram for customers who purchased CAOLION products at Sephora Thailand

  • Main Responsibilities :
    - Analyze sales data and propose best-seller products gift package for VIP ticket holder
    - Propose marketing strategies to boost sales through fan meeting sponsor
    - Work with Sephora Thailand to hold SNS giveaway events for CAOLION buyer
    - Collaborate with local fan bases to promote giveaway event

  • Project Result :
    Hero products sales increased by 800%
    Total sales increased by 217%

    *As this is an urgent project, I only have 2 weeks to arrange everything and to collaborate with our partners, despite the limited time, the project was successful and the sales increase was beyond my forecast.

➤ Sephora Southeast Asia - Peace Water line Launching

  • Project Date :
    2019.09~2019.11

  • Project Description :
    After successful launch at Sephora Europe, CAOLION Peace Water line is also to be launched at Sephora Southeast Asia on September (Singapore, Malaysia, Thailand, Philippines) and November (Indonesia)

  • Main Responsibilities :
    - Analyze sales data and conduct market research
    - Propose hero products and develop online marketing strategies
    - Work with Sephora team on online marketing plan such as online banner and local influencer marketing (Indonesia only)
    - Product training to Sephora trainer (via Zoom)

  • Project Result :
    Total sales increased by 64%
    Total revenue increased by 40%
    Instagram followers increased by 71% (via influencer marketing)

 

PT Global Digital Niaga🛒

Blibli.com is an e-commerce platform built upon a big dream: to lead Indonesians to enter a new digital lifestyle and give only the best shopping experience for a better life.

blibli.com

 

Trade Partnership (Men Fashion) Assistant Merchandiser
Mar 2016 – Aug 2016
Greater Jakarta Area, Indonesia

Key Accounts:
Billabong, Levi’s, Quiksilver, Roxy

Main Responsibilities:
- Manage corporate and individual merchant partners
- Arrange consignment and retail process including creating master item, order form, and delivery schedule from partners
- Coordinate with merchant partners, operation department, and customer resolution team to solve customer issue related to received goods such as mismatch and defect products.
- Analyze sales data and establish purchasing strategy for direct sales
- Develop promotion and marketing strategies